E&J Gallo Release New Wine Range For Men
The Californian wine makers E&J Gallo think they have spotted a gap in the market and have made a wine range aimed at men.Wine has classically had the image of being a drink for the ladies but E&J Gallo think they can change this will good branding. The new range launch comes soon after the statement that Gallo made about cutting down the volume of wine they are going to make in 2009 by talking part in less discount offers run by retailers. Instead, they aim to create more individual and “reliable” wines that people will trust and buy more of during the recession.
The range, called 'Redwood Creek' is aimed at men who are interested in the outdoor lifestyle and aged between 35-65 years old.It is not aiming to venture into the extreme sports of even very active sports markets but instead aims at appealing to those who they would consider "active in nature". Fishing, hiking, camping and hunting are activities that have been cited as inspiration and Gallo is looking to dominate the whole domain. They have already created links with the woodland trust, the Californian Tourist Board,Riedel Glass and clothing label ‘Regatta’. This technique of creating partnerships has worked well for the winery in America and they hope it will do the same in the UK.
The new wine range includes a Merlot, a Cabernet Sauvignon and one white wine, a Chardonnay. Iain Newell marketing director for Europe has suggested the new wine charms the soul, with a rugged quality and a rich taste. “They will be everything you associate with nature and activity” states Newell, “freshness, passion and full flavours” are all qualities that this wine holds.It seems from early statistics in the States that the long hours and large sums of money that were put into the market research for this venture have been paying off. It's idea that is definitely working.
The Quality of Wine Glasses
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Riedel O Tumblers, Set of 2 Designed by 11th generation, Maximilian Riedel, these Riedel O Cabernet/Merlot tumblers are reminiscent of the Vinum bowls, only without the stem. Trendy and sophisticated, these tumblers will perform much like Riedel’s preceding wineglass creations, but will also fit easily into the dishwasher or cupboard without the worries of breaking the stem. For those who would like to experience the concept… |
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Riedel Vinum Montrachet Chardonnay Glasses, Set of 4 $99.90 Round and robust, this glass features a large bowl perfectly suited to opening a wine’s full bouquet. Ideal for serving full-bodied whites like Montrachet, Pouilly-Fuisse and fine Oaked Chardonnays. Stands 7 3/8″ tall and holds 21 1/8 ounces…. |