Skinnygirl Margaritas, Coming To An Outlet In Your Area
Being a reality Television star has more advantages than just airing the most embarrassing sides of your personality for the world to see. Frankel has been on both sides of this occurrence. Skinnygirl, Frankel’s signature “Margarita You are able to Trust” will soon be accessible across the country, as Beam Global Spirits & Wine just bought rights to the drink. Article resource - Skinnygirl Margaritas, coming to a store near you by Select Best Wine.
Frankel is the Skinnygirl Margarita chef
There's a natural foods chef called Frankel. Skinnygirl Margaritas were created by her. After being on the reality Television show, “The Real Housewives of New York,” she became famous. Now she has her own show to celebrity in. It's called “Bethany Ever After.” In 2009, she made the Skinnygirl Margarita. It's known as a ready-to-drink margarita mix that is low calorie and all-natural. You will find no preservatives and is no artificial flavoring in the margaritas. Even though the drink is in New York, New Jersey and Florida markets mostly, you will find over 100,000 cases that go out annually.
Quote from Beam Global
Beam Global Spirits & Wine is a division of the much more recognized, Fortune Brands Inc. In Kentucky, there are Jim Beam and Mark bourbon brands you may already recognize. These are Beam brands. Bill Newlands is Beam Global’s president. His comment said:
We’re thrilled to add Skinnygirl to our Beam Global Spirits portfolio. Skinnygirl is an innovative premium brand that’s growing fast in a rapidly expanding segment. In just the past year, Skinnygirl has built strong consumer equity and momentum, particularly among women seeking convenient, low-calorie premium cocktails. We believe our strong sales and distribution organization will build on this success by bringing Skinnygirl to more consumers and growing this high-quality brand from coast to coast. We’re also excited that Skinnygirl offers an excellent platform for further innovation.
More than likely, a lot of money was put into this transaction. Beam Global did not say what the amount was exactly. Several other sprits that Beam Global produces are;
- Jim Beam, Bourbon
- Sauza, Tequila
- Canadian Club, Whisky
- Courvosier, Cognac
- Teahcer’s, Scotch Whisky
- Maker’s Mark, Bourbon
- Laphroaig, Scotch Whisky
- Cruzan, Rum
- Hornitos, Tequila
- Skinnygirl, Margarita
- Lorios, Gin
- Knob Creek, Bourbon
Over 3,500 individuals work for Beam throughout the world in over a dozen facilities. Costco stores, or other mass market stores, would be the place to try to find Skinnygirl at about $15 a bottle if you wanted to get some. With this new acquisition, you'll soon be able to discover Skinnygirl mixes at dozens if not hundreds of retailers across the United States.
Information from
Biz Journals
bizjournals.com/louisville/news/2011/03/21/beam-global-buys-bethenny-frankels.html
Trade Shuddle
tradershuddle.com/20110321187937/Press-Releases/Beam-Global-Acquires-Skinnygirl%C2%AE-Spirits-Brand.html
Wall Street Journal
online.wsj.com/article/SB10001424052748703292304576212753282875140.h
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